Use Cases

Where Flowcode comes to life

From TV broadcasts to product packaging to stadium seats — see how the world's biggest brands turn real-world moments into measurable relationships.

TV & CTV

TV / CTV / Broadcast

Make every broadcast shoppable and measurable. Turn passive viewers into active customers with real-time attribution from on-screen code to conversion.

“For the first time, we could tell our CEO exactly which TV moment drove which sale. During the Super Bowl, we tracked $250 average revenue per connection in real-time.”
David Park, Director of Digital Commerce — NFL Shop

12,500+Connections per minute (Super Bowl)

$250Avg revenue per connection

2.8xMore attributed conversions

See case study

Packaging & Retail

Packaging / Retail / GS1

Turn your most valuable real estate — the package — into a measurable performance channel. GS1 Digital Link compliant.

“Kids connect with our packages to play games, parents get coupons, and we get first-party data and purchase attribution. The 22% sales lift on QR-enabled SKUs made this the fastest ROI project in our portfolio.”
Amanda Rodriguez, Brand Director — Lunchables

22%Sales lift (Lunchables)

62%Avg conversion rate

GS1Digital Link certified

See case study

Sports

Sports / Seat Tags

Turn game day energy into first-party data, conversions, and repeat engagement — from jumbotron to concourse to seat.

“Fan engagement used to be a black box. FlowID gave us a unified identity for every fan — from venue signage to broadcast moments to merchandise. We went from zero first-party data to 89% capture in one season.”
Sarah Thompson, SVP of Fan Engagement — LPGA

89%Fan data capture rate (LPGA)

6.8xHigher conversion vs. forms

30 teamsOne league unified data (NBA)

See case study

Print & OOH

Print / OOH

Make every billboard, mailer, and print ad measurable. Turn static media into interactive, trackable customer journeys.

“Our direct mail campaigns went from guesswork to precision. We can now attribute every lead to a specific mailer, and the SmartFlow AI routing has 4x'd our qualified lead rate.”
Michael Chen, Director of Growth Marketing — Comparion Insurance

4xQualified lead rate lift (direct mail)

100%Print attribution

$127LTV per identified contact

See case study

Digital

Digital / FlowURL

Unify every digital channel — SMS, social, email, ads — under one intelligent link system with full attribution and personalization.

“Our direct mail campaigns went from guesswork to precision. We can now attribute every lead to a specific mailer, and the SmartFlow AI routing has 4x'd our qualified lead rate.”
Michael Chen, Director of Growth Marketing — Comparion Insurance

3.4xClick-through vs. generic

100%Click attribution

13.4%Avg conversion rate

See case study

Not sure where to start?

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